1972 Custom Super Beetle. Unmistaken Identity. Impractically Perfect.

The old adage goes: if you do something you love, you will never work a day in your life.

For Carl Ménard, a heavy-duty truck mechanic based in Ottawa, Ontario, this statement is a life philosophy. Mechanically inclined from a young age, Carl spends the majority of his days surrounded by vehicles – but, those who are afflicted by the love of cars know, you really can’t get enough.

You may have seen Carl’s build online, in photos, or (if lucky enough) driving down the road.

His custom 1972 Volkswagen Super Beetle has become something of a celebrity in its own right. Don’t mistake this Beetle as a minor restoration or throwback to simpler days – Carl has built a jaw-dropping, hooligan machine that’s outfitted with air suspension, copper fender flares and a Yamaha R1 engine swap.

Though Carl has owned the Beetle since 2011, its transformation didn’t fully begin until later that decade. First, the body was removed from the frame, and lovingly restored from the ground up. Around 2017, Carl began to notice issues with the air-cooled engine.

Oil leaks and bad compression became a regular headache, so the unit was replaced to be more reliable. The following year, Carl fabricated a custom rear frame to accept air suspension with components pulled from a Ford F150 pickup truck. Sadly, that same season the engine dropped a valve and Carl was forced to store the car until he could fix the problem.

After practicing and perfecting his art with less-expensive materials, Carl purchased a sheet of overstock copper from a local roofing supply company in Ottawa – the sheet itself was originally intended for use on Parliament Hill.

This brilliant copper not only surrounds the fenders, but is a prominent design feature throughout the Beetle. To tie-in the design element, Carl created vintage-inspired front seats that utilize the material beautifully. What they lack in comfort or padding, they make up for in stunning, hand-crafted style.

In 2020, it was decided that the Super Beetle needed super-power, so another engine swap was planned. The powerplant, which is a near-1,000cc, 4-cylinder, superbike engine derived from MotoGP seemed like the perfect fit. A re-purposed Honda B16 Manifold was installed and Carl fabricated highly-stylized, side-mounted exhaust pipes to give the Beetle added road presence and a sonic character that’s all its own.

Carl adds an element of family history to the build by incorporating two 22-Gauge shot guns inherited from his grandfather on either door. He includes another modified shotgun as the car’s shift lever – his grandfather’s pocket watch

To see more of the 1972 Super Beetle, and other builds that Carl has planned, follow his Instagram: @CarlosMobilos

SEMA 2022

After a whirlwind summer that went by in a flash, we were stoked to know that the annual SEMA show was just around the corner.

Held from November 1st to 4th, at the Las Vegas Convention Centre, SEMA is the premier automotive aftermarket industry event. Many of the biggest names in the industry attend, with well over 1,500 exhibitor booths.

We planned to join our friends at Vibrant Performance to capture the launch of their new products, as well as two show-stopping booth cars.

After a day of travel, including stopovers in Vancouver, BC, Chicago, Illinois, and Calgary, Alberta, our crew finally arrived in Las Vegas. With little time to spare, we hit the ground running.

A definite highlight of the show was Driver Motorsports’ R32 GTR, which kept crowds stacked at the Vibrant Performance booth. With such a clean aesthetic, you really need to see this R32 in person to understand its appeal and why its owner invested over half a million dollars into the build.

Another standout was Cam Cocalis and his LS3 Powered GT86, housed in the Toyo Tires Treadpass. Working from the roll cage outward, Cam chopped the front of his car to fabricate the unique, fully-tubbed chassis. In addition to striking visual cues, this GT86 boasts a host of upgrades, including cantilever suspension.

It wouldn’t be SEMA without the infamous rollout. Custom cars, trucks, bikes and everything in between lined the streets as cheering fans said goodbye to another year’s event.

To see more of our work and learn more about the 2022 SEMA Show, please view our videos on Vibrant Performance’s YouTube channel. 

J3P | 2023 New Years Blog

It’s difficult to believe that 2022 has come to an end. In a year that felt so long, yet so short at the same time, our team has been blessed to take on amazing projects and work with some of the most talented creators and clients in the industry.

We kicked off 2022 with a trip to rural Ottawa, shooting a magazine feature with Carl Menard and his 1972 Super Beetle. The negative thirty degree temps and ice-slicked roads didn’t stop us from capturing one of our favourite photo sets, and the adventure set the tone for the year.

We produced three major brand campaigns, including a winter-themed campaign for Porsche global. We shot with some incredible people and travelled all around Canada and the US, with highlights including Importfest, Eurokracy, SEMA, PRI and more.

We expanded our offering, shifting into a full-service agency model. We better defined our subbrands, keeping J3P Collective focused on stance, merch, and entertainment, while showcasing our agency offering through The Bureau.

And though the year was filled with joy and adventure, we also experienced a tremendous loss as we said goodbye to our dear friend and team member, David Johnston. David, best known as @unseen.prods, was a passionate creator and photographer with a smile that always brightened up a room. There are not enough words to express what David meant to us and we are forever grateful for the time we got to spend with him.

As we look to 2023, we are beyond grateful for all the support from clients, friends and family. We look forward to sharing a new year of adventures, so please stay tuned to see what’s next!

- The J3P Team

2022 Performance Racing Industry Trade Show (PRI)

After a fast-paced trip to Las Vegas for SEMA, our friends at Vibrant Performance asked us to join them again for the annual Performance Racing Industry Trade Show (PRI) in Indianapolis Indiana. The event, which was held from December 8th to 10th at the Indiana Convention Centre and Lucas Oil stadium featured more than 1,100 exhibitors in over 3,300 booths, showcasing the latest products, services, and testing technologies for the racing industry. 


We were on the West Coast, but couldn't pass up an opportunity to join our friends and see the latest in race technology. So, we wrapped our meetings and boarded a redeye flight from Vancouver, British Columbia, to Toronto Ontario, where a car was waiting with our equipment. Two five hour energy shots and an eight hour drive later, we made it to Indianapolis.

At the show, our friends at Vibrant Performance featured new products such as the long-awaited 3 into 1 Slip Fit Merge Collectors, and HD Clamp Assemblies, but the star of the show was their featured booth car: Cody Sanders’ 4,000 Horsepower Mustang GT500, named Blue Angel. 


Blue Angel is the passion project between Cody Sanders, owner of Cody Cattle Company in Paris Texas and Manny Alvarez, the owner and driving force behind HPP Racing in Garland Texas. Their vision? to create a breathtaking vehicle built for one thing and one thing only -  to go after the No Prep King Title. 

To see more of our work and learn more about Blue Angel and the 2022 PRI Show, please view our videos on the Vibrant Performance YouTube channel.

History In Ink

It’s no surprise that tattoos have become a mainstay in western culture. With a proliferation of studios, styles and canvases alike, one can be hard-pressed to find what’s special about this historic art form.

Technology has allowed tattoo artists to take on a whole new dimension of art work: hyper realism, micro tattoos and others may not have been possible before - but artists are now exploring a new realm of possibilities. To truly understand the impact of tattoo culture, a number of artists are going back to tattooing in a traditional style - using the inks, methods and applications that originated this historic art form.

Follow along as we document artist Curtis Rushton, as he builds a traditional body suit in the Japanese style of tattooing.

EVOLUTION: J3P COLLECTIVE AND INTRODUCING THE BUREAU.

They say the only constant is change. At J3P, our team embraces this philosophy with every project we take on - which is why we want to bring our audience up to speed on some of the positive changes we’ve experienced in 2022.

First, we’ve expanded our offering. Yes, we love to shoot, but that’s just a sample of our expertise. We’re also skilled in audio production, web development, copywriting, graphic design and beyond. To highlight these areas, we’ve rebranded our creative agency division from J3P Studio to The Bureau.

This rebrand allows us to focus our channels, and keep J3P Collective true to stance-themed content, clothing and merchandise.

We’ve also added to our roster of talented creators, allowing us to explore new mediums and genres.

To everyone who has supported us, we want to say thank you. Our growth wouldn’t be possible with the help of our family, friends, clients and audience.

- Team J3P.

365 Days. One Incredible Year.

2021 - what a year - three hundred and sixty-five days have never felt so action-packed.

We may have been quiet, but don’t mistake our lack of communication for lack of excitement.

Despite two provincial lockdowns, our team has been building the J3P brand and creating

exciting content for our clients during one of the strangest, yet most exciting years to date.

2021 started off with a bang. Our team moved into a new office, creating a collaborative space

where we shoot, edit, write, record, and generally have a lot of fun. We kicked off a team

podcast, dropped new merch and got the chance to work on several amazing projects.

In addition to creating two unique ad campaigns for Porsche Canada, we got the opportunity to

work with Toyota on the launch of their C-HR sustainment plan and created exhilarating, on-

track content with the Toronto Maple Leafs. We supported the re-brand and web-development

of a popular Toronto coffee shop and launched a performance series where we got to build the

ultimate daily-driver.

We traveled a lot – driving out of province, covering Eurokracy 2021 in Montreal, to out of

country, covering the SEMA show in Las Vegas. Not to mention all the small trips in between.

Our team has expended, and so has our reach. We are beyond grateful for all the support from

our clients, friends, and family. 2022 came out of nowhere, but we’re excited to tackle a whole

new year of adventures. Please stay tuned to see what’s next.

- Team J3P.CO

CHASING THE DREAM - BUILDING THE ULTIMATE ROCKETBUNNY 350Z

This month, we take a behind the scenes look at the personal car of J3P team member, Ryan Hunt.

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If you follow Ryan (@flyin_) on social media, it’s hard to imagine his 2007 RocketBunny 350Z as anything other than the striking presence it is today - A perfect mix of black and gold accents, with an allure akin to seeing a unicorn in real life. But, what is now one of the most recognizable and talked about builds in North America, started off as little more than an idea with the drive to make a dream come true.

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When Ryan made the decision to build a car, he knew his heart was set on Nissan. After watching YouTubers like TJ Hunt and others, his focus was narrowed and it was clear that the 350Z platform was the move. The search was on. A short time later, a unit with good potential was spotted in Winnipeg - a far cry and a long drive from the busy roads of Toronto, but as luck would have it, a friend was in the area and managed to offer a visual inspection. The car was given a green light and a few days later, Ryan and his best friend packed a small cooler of food, hitched a trailer and were on route to see the 350Z for the first time. Running on adrenaline and the excitement of a new project on the way, Ryan didn’t let small roadblocks get him down. Sure, the car may not have fit on the trailer. Yes, there may have been a few snowstorms on route and until delivery day Ryan’s experience with manual transmissions was limited to dirtbikes. But all of these events were mere challenges in the mission to make something great. After a white-knuckle, sleepless ride home from Winnipeg, the 350Z was finally ready to begin its transformation. The original goal was a stripped- down track car - but as all natural evolutions occur, plans changed and Ryan took on a new approach: live in the moment, and let the car guide you.

Just as he found the 350Z, Ryan located a brand-new RocketBunny kit through happenstance. The original owner purchased the kit, but decided against installing it at the last minute. Inspired by his vision, the owner let Ryan pay down the cost of the kit throughout the race season, until he was finally able to collect it fully in the spring. Driven by a vision and the surrounding support of the car community, Ryan’s 350Z began to take shape. An aggressive drift stance with custom AG wheels flanks the arches of the RocketBunny kit, while more and more performance and interior details were executed. Although the initial concept was intimidating and the road uncharted, there is nothing quite as satisfying as seeing your dream become a reality with your friends in tow.

To hear more about Ryan’s history with the RocketBunny 350Z, please visit the J3P Podcast and download Season One, Episode Two - “Chasing The Dream”.

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FIRST DRIVE: J3P TESTS THE ALL-NEW BMW M3 COMPETITION

This month, a few members of the J3P team were invited to experience the all-new 2021 BMW M3 Competition Sedan. Here’s what the guys had to say:

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James Hall | Founder / Creative Principle 

JH: Working as an automotive photographer, I’ve been fortunate enough to experience a lot of cool cars. High-horsepower, extensive modifications or exceedingly rare units are par for the course when it comes to this business. I’m naturally a bit desensitized when a new car launches. Still, the BMW M3 is such an icon and we were stoked on the invitation to drive it firsthand. 

Visually, the new M3 Competition is a statement. Love it or hate it, it has presence and BMW is standing by its design choices. But, there is a slight disconnect between the new M3’s visuals, and the feeling behind the wheel. Where the exterior is aggressive and highly stylized, the drive is predictable, refined and muted - it just doesn’t have the “scare you” factor that most people associate with an “M” Car. But, that just speaks volumes to BMW’s engineering department. The new M3 really handles well when pushed through turns, and would make a great daily driver for anyone looking to move into the world of M Performance. 

If purchasing this car for myself, I’d absolutely go for a Black M4 Competition Coupe with a full carbon package (including seats). I’d also be looking into aftermarket updates to allow the car to have a bit more push and character, possibly a tune and an exhaust. 

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Ilja Lukac | Producer / Manager  

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IL: The BMW M3 is always a conversation starter. To my mind, every car-person has an M3 generation which they consider to be the pinnacle of performance. I know James loves the E92’s V8 (and he’s right, it’s awesome), but I’m a hardened fan of the E46 generation - It’s pure, lightweight and has that indescribable feeling that only a straight-six BMW engine can provide. It should stand to reason that I’d hate the new G80 M3 platform… but I don’t. In fact, I think in some odd way, BMW has gone back to their roots with this car. 

Handling is crisp, and the car feels light on its feet. There's very little body roll in corners, and zero plow under hard braking. 500+ horsepower is a lot in a car like this, yet the delivery is smooth and linear albeit slightly restrained. 

Now, this could be because we received our test unit with a whopping 57 delivery kilometers, but I doubt a proper run-in period will make it feel more exhilarating. Sadly, this is a car you have to push extremely hard to feel rewarded. 

If purchasing this car for myself, I’d select an M3 Sedan in Isle-of-Man Green. The Carbon sport seats are a must, but I’d wait for the manual gearbox, as I think you’d be able to get a little more out it under everyday conditions.

Stay tuned for our next blog, as the guys take two high-performance, practical Porsches and put them through their paces. We are working on a lot of cool things and projects for the summer and are very excited to share them all with you!






THE NEW NORMAL: CREATING MEANINGFUL CONTENT IN THE CURRENT CLIMATE

In the world of commercial production, it is often suggested that there were two golden ages of advertising: the 1960’s and late 1980’s. These were eras of big ideas and even bigger client budgets – a time of larger-than-life productIons and personalities – but, times have changed. 

With the recent change in our global climate, commercial production has been turned on its head, forcing brands and creators alike to be more agile, quick-thinking and resourceful than ever. This begs the question: Are we in the next golden age of advertising? 

Sure, we may be far from the days of two-helicoptor rigs, Pansoscan MK-3 Cameras and a crew of editors working around the clock, but it’s incredible to see what can be done with a simple Sony Alpha A7 and a driven group of talented creators. 

When safety and minimalism reign supreme, the creator is forced to go the extra mile to tell their client’s story. With the right team, this often produces the truest expression of work, unmarred by overly complex creative direction. The Mission: Bring the vision to life. Get it done right. 

The dedicated crew at J3P live by the philosophy that you don’t need a complicated production to tell a compelling story. Work smart and delight clients with your creativity. 

Written by: Ilja Lukac



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