In the world of commercial production, it is often suggested that there were two golden ages of advertising: the 1960’s and late 1980’s. These were eras of big ideas and even bigger client budgets – a time of larger-than-life productIons and personalities – but, times have changed.

With the recent change in our global climate, commercial production has been turned on its head, forcing brands and creators alike to be more agile, quick-thinking and resourceful than ever. This begs the question: Are we in the next golden age of advertising?

Sure, we may be far from the days of two-helicoptor rigs, Pansoscan MK-3 Cameras and a crew of editors working around the clock, but it’s incredible to see what can be done with a simple Sony Alpha A7 and a driven group of talented creators.

When safety and minimalism reign supreme, the creator is forced to go the extra mile to tell their client’s story. With the right team, this often produces the truest expression of work, unmarred by overly complex creative direction. The Mission: Bring the vision to life. Get it done right.

The dedicated crew at J3P live by the philosophy that you don’t need a complicated production to tell a compelling story. Work smart and delight clients with your creativity.

Written by: Ilja Lukac