VIBRANT PERFORMANCE
MARKETING SUPPORT
PRESENTATION PREPARED FOR BRUNO FERRANTE
This proposal outlines our recommendations to support content and communication logistics for Vibrant Power and its subsidiaries. To streamline information, we will highlight the following topics:
INTEGRATION AND LOGISTICS (HOW WE CAN BENEFIT VIBRANT)
MARKETING RETAINER
CREATIVE IDEATION (LIVE EVENT COVERAGE AND DRIVERS SERIES)
CONCLUSION - THANK YOU
TANGIBLE BENEFIT - WHY J3P?
We understand that as a brand, Vibrant serves a host of unique industries, offering a diverse portfolio of products and services - in turn, communication cannot be single steam, and must be nimble and proactive to maintain share of voice.
By leaning into our team’s shared experience, we’re able to support on an as-needed basis, across a number of marketing channels including, but not limited to:
Creative Strategy and Ideation
Concept Development and Execution
Copywriting (social captions, press releases, blogs, etc.)
Content Production and Post-Production (including audio engineering and VFX)
Production Support (Assistance in pre, during and post production where needed)
We offer a holistic and easily accessible approach to communication support, without the resource strain of hiring a full-time, or multiple full-time employees.
MARKETING SUPPORT RETAINER - TIER 1
We understand that marketing is more than the sum of its parts - in this option, we’ve curated a monthly retainer fee that allows for ultimate flexibility. This includes full access to our roster of services and specialized team members, ensuring that support and expertise are always available, no matter the situation.
BASELINE PRICE: $3,800
INCLUDED:
Regularly scheduled in-person meetings (based at one half-day per week) where we cover project status, creative reviews, briefings and/or in-office product shoots.
Access to all our services (e.g. strategy, creative development, production, post-production, public relations support)
Full project management and account service (we manage our team and keep you fully informed and up-to-date on status)
Ability to work at off-hours and manage multiple projects at once (meaning we won’t hold Vibrant to strict 9-5 working hours
Allotted 40 hours per month that can be used towards any project. Unused hours can be carried over to other projects.
Preferred rate for any specialty project or if additional hours are needed
All general equipment (meaning we don’t charge hard costs for any equipment we have in house)
BENEFIT (When compared to hiring on-staff content creator)
Ability to access support and expertise across multiple disciplines
Ability to have support during irregular hours
Avoid the need to pay periphery costs (benefits, insurance, vacation, etc.)
Dedicated, nimble and hardworking team that has a long-standing history with Vibrant
Automotive focused team with strong understanding of Vibrant products, services and competitive environment
MARKETING SUPPORT RETAINER - TIER 2
We understand that marketing is more than the sum of its parts - in this option, we’ve extended the original monthly retainer fee to allow for even greater flexibility. This includes full access to our roster of services and specialized team members and equipment, ensuring that support and expertise are always available, no matter the situation.
BASELINE PRICE: $4,400
INCLUDED:
Regularly scheduled in-person meetings (based at one half-day per week) where we cover project status, creative reviews, briefings and/or in-office product shoots.
Access to all our services (e.g. strategy, creative development, production, post-production, public relations support)
Full project management and account service (we manage our team and keep you fully informed and up-to-date on status)
Ability to work at off-hours and manage multiple projects at once (meaning we won’t hold Vibrant to strict 9-5 working hours
Allotted 50 hours per month that can be used towards any project. Unused hours can be carried over to other projects.
Preferred rate for any specialty project or if additional hours are needed
All general equipment (meaning we don’t charge hard costs for any equipment we have in house)
BENEFIT (When compared to hiring on-staff content creator)
Ability to access support and expertise across multiple disciplines
Ability to have support during irregular hours
Avoid the need to pay periphery costs (benefits, insurance, vacation, etc.)
Dedicated, nimble and hardworking team that has a long-standing history with Vibrant
Automotive focused team with strong understanding of Vibrant products, services and competitive environment
ideation examples:
LIVE EVENT COVERAGE
This process encompasses a mixture of strategy, consulting and production - ultimately, we want to immerse audience into the world of Vibrant by allowing them to experience the excitement of events like SEMA or PRI from the comfort of their own home - all while avoiding and interruptions or logistics while on site.
Similarly, we want to ensure messaging consistency and brand recall by maintaining a unified look and feel with all Vibrant content and communication steams. We see live event coverage as a way to highlight product while humanizing the brand through thoughtful stories (e.g. why we build, what inspires us, and more.) that ultimately ladder up to Vibrant’s rich history and expertise.
DRIVERS SERIES
To complement live-event coverage and excitement, we believe a visually-stunning documentary style Drivers Series would allow Vibrant to build off the hype from events such as SEMA and PRI to dive deeper into each builder’s story - ultimately mirroring their passion and drive for innovation with that of Vibrant’s core values.
To ensure a consistent tone of voice, we would offer support with everything from initial research to story ideation, shot list development, execution and post-production.
CONCLUSION
Thank you in advance for your consideration!
Vibrant is a brand we take pride in - from components in our cars, to the content created, we welcome any opportunity to build on and share Vibrant’s story.
If aligned to the thought starters provided, we would book time to discuss further, ultimately defining business objectives, creative direction and budget collaboratively.