Approved Project Scope:
To complement live event coverage and build excitement, Vibrant and J3P will partner to collaborate on a visually stunning, documentary-style Driver's Series, which will live on long-format platforms, with the option to cut-down for social.
The aim of this project is to build off the hype from events such as SEMA and PRI, while diving deeper into each builder's story - ultimately mirroring their passion and driver for innovation and craftsmanship with that of Vibrant's core values.
Look + Feel:
Overarchingly, we want the look and feel of Vibrant's Driver's series to be thoughtful and inviting. We want to speak honestly, and with intent - this is not meant to function as a Vibrant sales tool, but rather a hero brand execution that acts as the connecting tissue between Vibrant, its builders, its fans and their audience. Visually, we see well lit, formal interview framing, paired with B-roll to create a sense of movement - a sense of Journey through the eyes of each unique builder, highlighting their relationship with Vibrant and its people.
SPEAKER + ON CAMERA GUIDELINES
Because we aim to deeply connect with our audience, we recommend featuring only one-to-two speakers per project maximum. This will allow us to flow their narrative, while also giving us the the most amount of visual freedom to use B-Roll and voice over where necessary.
Stock Questions (Warm-Up and Sound Bites):
1) What is your name and where are you located?
2) What project are you currently working on?
3) How has Vibrant played a role in this project?
4) A thank- you / wrap-up message
Deep Dive Questions (History and Knowledge):
1) What got you into Fabrication?
2) When did you start understanding the importance of quality parts
3) Why Vibrant?
4) How did Vibrant's parts play a role in this project?
5) How did the Vibrant team play a role in this project?
6) What is a unique or favorite part of this build?
7) What is your message for anyone getting into building?