DENTSU CANADA - LEXUS TAKUMI 

The ancient Japanese concept of 'Takumi' is essential to Lexus Canada’s brand ethos. Takumi master craftsmen are the guardians of this artisan philosophy, applying the subtlety human touch to every aspect of Lexus design and development. They say it takes 10,000 hours to become an expert but 60,000 hours to become a Takumi Master. This spring, our team was tasked to capture the essence of Takumi craftsmanship through Lexus Canada’s Takumi Keiken Event. With over 60 local influencers in attendance, guests were treated to an evening of craftmanship and Japanese history, starting with a 6-course meal prepared by Michelin star chef, Ryusuke Nakagawa. The evening surprised and delighted with special performances from Vancouver-based Calligraphy artist, Kisyuu, along with Taiko Drummers and activations with Lexus Certified Technicians.